News and insights

Supply chain thinking for wine and spirits operators.

Practical perspectives on forecasting, inventory management, and supply chain coordination in the wine and beverage industry.

Infographic showing seasonal demand patterns in wine and spirits with supply chain lead times from September to November

📅 April 28, 2026   ✍️ Jonas De Maere

Seasonal Demand Planning in Wine & Spirits Starts Too Late

The problem with seasonal forecasting in wine and spirits isn't forecast accuracy. It's forecast timing. By the time the demand signal is visible, the window to act has already closed.

supply chain | demand planning | forecasting | wine | spirits | seasonal | lead time | inventory | importers | distributors

A frustrated supply chain manager surrounded by cascading error-filled spreadsheets, with wine bottles on the desk and a supply chain platform shown on a monitor in the background

📅 April 21, 2026   ✍️ Jonas De Maere

5 Signs Your Wine Supply Chain Needs a Platform, Not Another Spreadsheet

Spreadsheets work — until they don't. Here are five signs that the spreadsheet system running your wine supply chain has reached its limit, and what it's already costing you to stay in it.

supply chain | spreadsheets | wine | spirits | inventory | visibility | platform | operations

Infographic: The Bullwhip Effect in Wine Supply Chains — 10,000 cases shipped, 3,000 sold at retail, 7,000 stranded in middle tiers across producer, importer, distributor, and retailer

📅 April 14, 2026   ✍️ Jonas De Maere

What Multi-Echelon Supply Chain Management Really Means — And Why Wine Gets It Wrong

Multi-echelon supply chain management refers to vertical tiers, not just multiple locations. Here's why the wine and spirits industry's three-tier system creates blind spots and how shared visibility fixes it.

supply chain | multi-echelon | wine | spirits | visibility | inventory | forecasting | bullwhip effect

📅 April 7, 2026   ✍️ Jonas De Maere

The Coordination Tax

More partners reduces supply risk but multiplies operational complexity. Here's where the costs hide — and why the math gets worse with every new relationship.

supply chain | silos | wine | spirits | inventory | distributors | importers | three-tier system

Supply chain strategy development illustration

📅 March 10, 2026   ✍️ Jonas De Maere

What Gartner's Supply Chain Strategy Research Reveals

The world's leading supply chain analysts are pointing toward visibility, automation, and resilience. Here's how those priorities translate directly to your operation.

industry insights | gartner | supply chain | wine and spirits

Wine and spirits supply chain — Vintaflow

📅 December 5, 2025   ✍️ Jonas De Maere

Learn more about Vintaflow

5 minute read to learn more about Vintaflow. Who it is for and what it does.

general information | vintaflow | wine and spirits