How it works

Promotions start in the forecast. Planners add an override for a promotion, a new listing, or a known event, and the ML demand forecast keeps both numbers side by side. AI-enabled replenishment then plans against the uplift, within each lane's lead time and capacity.

Retailers and distributors can share promotional plans and forecasts upstream, so producers and importers see the extra demand weeks before it reaches their own orders.

What it changes

A retailer schedules a national promotion and shares the expected uplift with its distributor and importer, who adjust their orders ahead of it.
A producer increases a bottling run and orders extra containers ahead of a holiday push across several markets.
After the event, the performance report shows what actually sold through.

Put the calendar into practice

Read the practical guide to aligning a promotional calendar with supply chain planning to work backward from retail activity through delivery and supply dates.

Frequently Asked Questions

How does Vintaflow account for promotions in the forecast?: Planners add manual overrides to the forecast for promotions and known events. The override is kept next to the model's number, and replenishment plans against it.
Can retailers share promotion plans with suppliers?: Yes. Partners can share promotional plans and forecasts upstream, so producers and importers can adjust bottling and shipments ahead of the event.
How far ahead should a promotion be planned?: At least the full lead time back to the supplier, plus time to produce and ship. The guide linked on this page works backward from the retail date through delivery and supply dates.